April 1, 2026

Bae Beauty Aesthetics PLLC (“Bae Beauty Aesthetics,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, online booking systems, electronic forms, communications, and related digital services. This Privacy Policy explains the types of information we may collect, how we may use and protect that information, when information may be shared, and the choices and rights available to you. This Privacy Policy applies primarily to information collected through our website and related digital services and does not replace our HIPAA Notice of Privacy Practices or any other privacy notice that may apply to information maintained as part of your healthcare record.

Depending on how you interact with Bae Beauty Aesthetics, we may collect information such as your name, email address, telephone number, mailing address, appointment information, account information, payment or transaction information, communications with us, and information voluntarily submitted through contact forms, booking forms, questionnaires, surveys, or other online services. Depending on the services you request, you may also provide health-related information, including medical history, allergies, medications, medical conditions, treatment history, aesthetic concerns, pregnancy or breastfeeding status, procedures requested or received, photographs, and other information necessary to evaluate or provide services. We may also automatically collect certain technical information when you visit our website, including IP address, browser type, device information, operating system, referring website, pages viewed, approximate location derived from IP address, and website usage information through cookies, pixels, analytics tools, or similar technologies.

We may collect information directly from you when you request an appointment, submit an inquiry, complete an electronic intake or consent form, purchase a service or product, communicate with us by telephone, email, text message, social media, or website forms, participate in promotions or memberships, or otherwise voluntarily provide information. We may also receive information from service providers that assist us with appointment scheduling, electronic records, payment processing, communications, website hosting, analytics, marketing, and other business functions.

We may use personal information to respond to inquiries, schedule and manage appointments, provide requested services, communicate regarding appointments and treatment, process payments, maintain appropriate business and patient records, provide customer service, administer memberships and promotions, communicate about products or services you request, improve our website and services, monitor website performance, prevent fraud or misuse, maintain security, comply with legal and regulatory requirements, and protect the rights, safety, and property of Bae Beauty Aesthetics, our patients, and others.

Depending on the services requested or provided, Bae Beauty Aesthetics may collect information that qualifies as protected health information under HIPAA or consumer health data under applicable Washington law. Health-related information may be used when reasonably necessary to provide requested services, conduct consultations, evaluate treatment suitability, create and maintain appropriate records, document treatment, communicate regarding care, schedule follow-up care, process transactions, comply with legal obligations, and maintain the safety and security of the practice. Health information maintained as part of a patient's healthcare record may be subject to additional privacy protections described in our HIPAA Notice of Privacy Practices.

Bae Beauty Aesthetics uses third-party service providers to support website operations, appointment scheduling, patient management, electronic records, payment processing, financing, communications, email, text messaging, website hosting, analytics, and other business functions. Our current service providers may include GoDaddy for website hosting and related website services, Aesthetic Record for certain patient management, scheduling, intake, consent, treatment documentation, photography, and related practice-management functions, Cherry for financing services when voluntarily requested by a patient, Google/Gmail for business email communications, and social media platforms including Facebook and Instagram. Information submitted directly to a third-party service may also be subject to that company's own privacy policy and terms.

If you choose to apply for financing through Cherry, information submitted as part of the financing application is provided to Cherry for purposes of evaluating and administering financing. Bae Beauty Aesthetics does not control information collected directly by Cherry through its financing application. Your use of Cherry's financing services is subject to Cherry's applicable terms and privacy practices.

We may use email and text messaging to communicate regarding appointments, scheduling, requested services, follow-up care, account information, and other administrative matters. Where permitted by law, we may also send promotional or marketing communications if you have provided the appropriate consent. You may opt out of marketing emails by using the unsubscribe option provided in the email and may opt out of marketing text messages by following the instructions provided in the message. Opting out of marketing communications does not necessarily prevent necessary appointment, transactional, or other service-related communications.

Bae Beauty Aesthetics maintains social media accounts, including Facebook and Instagram, and may use these platforms to communicate with clients, provide educational content, advertise services, and promote the practice. Information you voluntarily provide through social media may be visible to or collected by the applicable platform and is subject to that platform's privacy policy. Bae Beauty Aesthetics does not intentionally disclose protected health information or identifiable patient treatment information to social media platforms for marketing purposes without the appropriate authorization or other lawful basis.

Our website may use cookies, pixels, analytics tools, tags, and similar technologies to operate the website, remember preferences, understand website traffic, improve functionality, measure advertising effectiveness, and protect against fraudulent or unauthorized activity. Third-party technologies may collect information regarding your interaction with our website. You may be able to control cookies through your browser settings, although disabling certain cookies may affect website functionality.

We may share personal information with service providers who perform services on our behalf, including website hosting providers, patient management systems, appointment scheduling platforms, payment processors, financing providers when requested, email and text communication providers, cloud storage providers, analytics providers, technology providers, professional advisors, and other vendors necessary to operate our practice. We may also disclose information when required or permitted by law, including to comply with legal obligations, respond to lawful requests, protect the rights or safety of Bae Beauty Aesthetics or others, investigate fraud or security concerns, or respond to an emergency.

Bae Beauty Aesthetics does not sell consumer health data. We do not sell patient medical information, treatment information, or protected health information for monetary consideration.

Bae Beauty Aesthetics maintains reasonable administrative, technical, and physical safeguards designed to protect personal information and consumer health data against unauthorized access, use, disclosure, alteration, or destruction. Access to health-related information is limited to individuals and service providers who require access to perform authorized functions or provide requested services, subject to applicable law and contractual requirements.

We retain information for as long as reasonably necessary to provide services, maintain appropriate business and healthcare records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, protect our legitimate business interests, and fulfill the purposes described in this Privacy Policy. Certain healthcare records may be subject to separate legal retention requirements. When information is no longer required or reasonably necessary to be retained, it may be securely deleted or disposed of in accordance with applicable requirements.

Our website and services are not directed toward children. We do not knowingly collect personal information from children in violation of applicable law. If we become aware that information has been collected from a child in a manner prohibited by law, we will take reasonable steps to delete the information.

Our website may contain links to third-party websites, booking platforms, payment services, financing services, social media platforms, or other websites that are not operated by Bae Beauty Aesthetics. We are not responsible for the privacy practices, security, content, or policies of third-party websites, and we encourage you to review their privacy policies before providing information.

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable laws. Updated versions will be posted on our website with a revised effective date. Where required by law, we will provide additional notice or obtain consent before implementing material changes affecting consumer health data.

Questions regarding this Privacy Policy or your privacy rights may be directed to Bae Beauty Aesthetics PLLC through the contact information listed on our website.